{"id":6847,"date":"2025-01-10T16:07:02","date_gmt":"2025-01-10T15:07:02","guid":{"rendered":"https:\/\/floramedia.de\/?post_type=project&#038;p=6847"},"modified":"2025-01-23T14:43:16","modified_gmt":"2025-01-23T13:43:16","slug":"hazera-catalogue-completely-different","status":"publish","type":"project","link":"https:\/\/floramedia.de\/en\/project\/hazera-catalogue-completely-different\/","title":{"rendered":"Hazera &#8211; Catalogue completely different"},"content":{"rendered":"<div class=\"vce-row-container\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-full-width=\"true\" data-vce-stretch-content=\"true\" id=\"el-ab3eccc1\" data-vce-do-apply=\"all el-ab3eccc1\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-8f873c9d\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-8f873c9d\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-8f873c9d\"><div class=\"vce-text-block text-black fm-backlink\"><div class=\"vce-text-block-wrapper vce\" id=\"el-635274df\" data-vce-do-apply=\"all el-635274df\"><p><a href=\"https:\/\/floramedia.de\/en\/projects\/\">Projects<\/a><\/p><\/div><\/div><div class=\"vce-shortcode\"><div class=\"vce-shortcode-wrapper vce\" id=\"el-e7f30d37\" data-vce-do-apply=\"all el-e7f30d37\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-c4990799\" data-vce-do-apply=\"all el-c4990799\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-47295cba\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-47295cba\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-47295cba\"><div class=\"vce-text-block fm-page-title text-uppercase text-green\"><div class=\"vce-text-block-wrapper vce\" id=\"el-80ec8333\" data-vce-do-apply=\"all el-80ec8333\"><h1 style=\"text-align: center;\">Hazera - Catalogue completely different<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-45 vce-row-content--top\" id=\"el-7ba9ec3e\" data-vce-do-apply=\"all el-7ba9ec3e\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-100p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-31e6533a\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-31e6533a\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-31e6533a\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-c9b29370\" data-vce-do-apply=\"all el-c9b29370\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 1800px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 66.6667%;\"><img decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7219_recht.jpg\" data-img-src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7219_recht.jpg\" data-attachment-id=\"4823\" alt=\"Produktkatalog Hazera\" title=\"Produktkatalog Hazera\"><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-45 vce-row-content--top\" id=\"el-ec253cf9\" data-vce-do-apply=\"all el-ec253cf9\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-100p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-a69446c0\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-a69446c0\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-a69446c0\"><div class=\"vce-text-block m-0\"><div class=\"vce-text-block-wrapper vce\" id=\"el-a54f73d5\" data-vce-do-apply=\"all el-a54f73d5\"><\/div><\/div><div class=\"vce-text-block m-0\"><div class=\"vce-text-block-wrapper vce\" id=\"el-e282a2d6\" data-vce-do-apply=\"all el-e282a2d6\"><p><a href=\"https:\/\/de.hazera.com\/\" target=\"_blank\" rel=\"noopener\">Hazera<\/a>, a globally active provider in the seed industry and a partner for vegetable farming businesses, is particularly known for its expertise and commitment. Here, varieties and seeds for a wide range of vegetable crops are developed, bred, and produced with the mission of fostering mutual growth for both crops and people.<\/p><\/div><\/div><div class=\"vce-text-block m-0\"><div class=\"vce-text-block-wrapper vce\" id=\"el-b793f2b5\" data-vce-do-apply=\"all el-b793f2b5\"><h3>Catalogues rethought<\/h3>\n<p>&nbsp;<\/p>\n<p>In 2020, Hazera decided to take a completely new approach to their catalog, collaborating with our Floramedia team. Instead of a large catalog as traditionally seen, the product content was divided into seven categories, each of which is now presented in its own brochure. These brochures can be easily inserted into a specially designed binder with unique rings, allowing for flexible and customizable combinations. As a result, Hazera is now able to provide customers with only the categories that are truly relevant to them. Furthermore, if there are any changes in the product range, only individual brochures need to be reprinted, rather than the entire catalog.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-full-width=\"true\" data-vce-stretch-content=\"true\" id=\"el-c827f7f6\" data-vce-do-apply=\"all el-c827f7f6\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-0e1634bb\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-0e1634bb\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-0e1634bb\"><div class=\"vce-simple-image-slider\" style=\"--backgroundPosition: center center; --pointerColor: rgb(0, 0, 0); --pointerColorHover: rgb(255, 255, 255);\"><div class=\"vce-simple-image-slider-wrapper vce\" id=\"el-ce8ec2a5\" data-vce-do-apply=\"all el-ce8ec2a5\"><div class=\"vce-simple-image-slider-helper vce-simple-image-slider-aspect-ratio--4-3\"><div class=\"vce-simple-image-slider-list\" data-slick-autoplay=\"on\" data-slick-autoplay-delay=\"5000\" data-slick-effect=\"slideIn\" data-slick-dots=\"on\" data-slick-arrows=\"off\"><div class=\"slick-list\"><div class=\"slick-track\"><div class=\"vce-simple-image-slider-item vc-slick-item\"><div style=\"background-image:url(https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7236_recht.jpg)\" class=\"vce-simple-image-slider-img vce-simple-image-slider-img--scale\"><img decoding=\"async\" class=\"\" src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7236_recht.jpg\" style=\"opacity:0\" alt=\"Katalog \u00dcbersicht Hazera\"><\/div><\/div><div class=\"vce-simple-image-slider-item vc-slick-item\"><div style=\"background-image:url(https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7241_recht.jpg)\" class=\"vce-simple-image-slider-img vce-simple-image-slider-img--scale\"><img decoding=\"async\" class=\"\" src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7241_recht.jpg\" style=\"opacity:0\" alt=\"Produktseite Katalog Hazera\"><\/div><\/div><div class=\"vce-simple-image-slider-item vc-slick-item\"><div style=\"background-image:url(https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7260_recht.jpg)\" class=\"vce-simple-image-slider-img vce-simple-image-slider-img--scale\"><img decoding=\"async\" class=\"\" src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7260_recht.jpg\" style=\"opacity:0\" alt=\"Produktseite Katalog Hazera\"><\/div><\/div><div class=\"vce-simple-image-slider-item vc-slick-item\"><div style=\"background-image:url(https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7246_recht.jpg)\" class=\"vce-simple-image-slider-img vce-simple-image-slider-img--scale\"><img decoding=\"async\" class=\"\" src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7246_recht.jpg\" style=\"opacity:0\" alt=\"Produktseite Katalog Hazera\"><\/div><\/div><\/div><\/div><\/div><div class=\"vce-simple-image-slider-dots\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-3c334ff4\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-3c334ff4\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-3c334ff4\"><div class=\"vce-text-block m-0\"><div class=\"vce-text-block-wrapper vce\" id=\"el-f5f6272f\" data-vce-do-apply=\"all el-f5f6272f\"><h3>New Catalog, New Appearance<\/h3>\n<p>&nbsp;<\/p>\n<p>Since the old catalogs were square-shaped and the new brochures are in DIN A4 format, the structure of the individual pages had to be adjusted. Together with the Hazera team, a new concept was developed that built upon the layout of the old catalog, the new product brochure, and of course, the corporate design. The result is a harmonious combination of large images and numerous technical details, which are structured in tables for easy comprehension by B2B customers. This makes the visual presentation clear, informative, and still not overloaded. The modernly designed binder is a real eye-catcher on any desk or shelf \u2013 we are completely convinced by the before-and-after result. Great projects like this one show once again how diverse catalogs can be.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--middle\" id=\"el-3d3dac04\" data-vce-do-apply=\"all el-3d3dac04\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-a6a6127a\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-a6a6127a\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-a6a6127a\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-a8e5ce39\" data-vce-do-apply=\"all el-a8e5ce39\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 1600px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 75%;\"><img decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7354-1.jpg\" data-img-src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7354-1.jpg\" data-attachment-id=\"4819\" alt=\"Ornder auf Schreibtisch\" title=\"Ornder auf Schreibtisch\"><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first\" id=\"el-98c00890\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-98c00890\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-98c00890\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-a4d6e3c3\" data-vce-do-apply=\"all el-a4d6e3c3\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 1600px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 75%;\"><img decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7317-1.jpg\" data-img-src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7317-1.jpg\" data-attachment-id=\"4817\" alt=\"Ordner Hazera\" title=\"Ordner Hazera\"><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-4df524a7\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-4df524a7\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-4df524a7\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-d3c53ad8\" data-vce-do-apply=\"all el-d3c53ad8\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 1600px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 75%;\"><img decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7286-1.jpg\" data-img-src=\"https:\/\/floramedia.de\/wp-content\/uploads\/2022\/03\/DSC_7286-1.jpg\" data-attachment-id=\"4815\" alt=\"Heftung Kataloge Hazera\" title=\"Heftung Kataloge Hazera\"><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-45 vce-row-content--top\" id=\"el-db71cf7a\" data-vce-do-apply=\"all el-db71cf7a\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-100p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-b3fe34c2\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-b3fe34c2\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-b3fe34c2\"><div class=\"vce-shortcode\"><div class=\"vce-shortcode-wrapper vce\" id=\"el-e33d8bb0\" data-vce-do-apply=\"all el-e33d8bb0\"><div class=\"fm-sharrer\"><a class=\"icon-circle-32\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/floramedia.de\/en\/project\/hazera-catalogue-completely-different\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span class=\"dashicons dashicons-facebook-alt\"><\/span><\/a> <a class=\"icon-circle-32\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/floramedia.de\/en\/project\/hazera-catalogue-completely-different\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span class=\"dashicons dashicons-twitter\"><\/span><\/a>  <a class=\"icon-circle-32\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/floramedia.de\/en\/project\/hazera-catalogue-completely-different\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span class=\"dashicons dashicons-linkedin\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-6b2237e9\" data-vce-do-apply=\"all el-6b2237e9\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-c37c76b9\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-c37c76b9\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-c37c76b9\"><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--bottom\" id=\"el-e3b107c5\" data-vce-do-apply=\"all el-e3b107c5\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-06d7a777\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-06d7a777\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-06d7a777\"><div class=\"vce-text-block text-green text-uppercase font-xl\"><div class=\"vce-text-block-wrapper vce\" id=\"el-c188b4b0\" data-vce-do-apply=\"all el-c188b4b0\"><h2><span style=\"font-family: Roboto;\">further Projects<br><\/span><\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-54d66f6a\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-54d66f6a\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-54d66f6a\"><div class=\"vce-button--style-basic-icon-container vce fm-btn-show-all vce-button--style-basic-icon-container--align-right\" id=\"el-60d4b922\" data-vce-do-apply=\"margin el-60d4b922\"><a class=\"vce-button vce-button--style-basic-icon vce-button--style-basic-icon--border-square vce-button--style-basic-icon--color-empty--b-0-0-0\" href=\"https:\/\/floramedia.de\/en\/projects\/\" title=\"\" data-vce-do-apply=\"padding border background  el-60d4b922\"><span class=\"vce-button--style-basic-icon-inner\"><span class=\"vce-button--style-basic-icon-text\">View all projects<\/span><span class=\"vce-button--style-basic-icon-icon vcv-ui-icon-material vcv-ui-icon-material-arrow_forward\"><\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-posts-grid-container fm-grid-related\" style=\"--gapPx: 30px; --columns: 4; --paginationColor: #EEE; --paginationActiveColor: #557CBF; --paginationTextColor: #3d3d3d; --paginationActiveTextColor: #FFF; --paginationHoverColor: #e2e2e2; --paginationActiveHoverColor: #5176b5;\"><div class=\"vce vce-posts-grid-wrapper\" id=\"el-2150229d\" data-vce-do-apply=\"all el-2150229d\"><div class=\"vce-posts-grid-list\"><article class=\"vce-posts-grid-item\"><div class=\"vce-post-description vce-post-description--full vce-post-description--animation\"><a href=\"https:\/\/floramedia.de\/en\/project\/perennials-for-people-and-nature\/\" class=\"vce-post-description-link\" aria-label=\"Perennials for People and Nature\"><\/a><div class=\"vce-post-description--background-wrapper-box\">\n    <div class=\"vce-post-description--background-wrapper\">\n        <div class=\"vce-post-description--background\" style=\"background-image: url(https:\/\/floramedia.de\/wp-content\/uploads\/2022\/05\/Stauden_Master_Etikett.jpg);\"><\/div>\n    <\/div>\n<\/div>\n<div class=\"vce-post-description--content vce-post-description-content--has-title vce-post-description-content--has-excerpt\">\n    <div class=\"vce-post-description--title\">\n    <h3>\n        <a href=\"https:\/\/floramedia.de\/en\/project\/perennials-for-people-and-nature\/\">Perennials for People and Nature<\/a>\n    <\/h3>\n<\/div>\n    <div class=\"vce-post-description--excerpt\"><p>For the &#8220;Perennials for People and Nature&#8221; series, a unique marketing and design concept was developed with a focus on sustainability.<\/p>\n<\/div>\n<\/div>\n<\/div><\/article><article class=\"vce-posts-grid-item\"><div class=\"vce-post-description vce-post-description--full vce-post-description--animation\"><a href=\"https:\/\/floramedia.de\/en\/project\/individualised-and-sustainable-seedling-tray\/\" class=\"vce-post-description-link\" aria-label=\"Individualised and sustainable seedling tray\"><\/a><div class=\"vce-post-description--background-wrapper-box\">\n    <div class=\"vce-post-description--background-wrapper\">\n      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&#8220;life&#8221; to connect with the target audience on an emotional level.<\/p>\n<\/div>\n<\/div>\n<\/div><\/article><article class=\"vce-posts-grid-item\"><div class=\"vce-post-description vce-post-description--full vce-post-description--animation\"><a href=\"https:\/\/floramedia.de\/en\/project\/brand-development-little-horticulturist\/\" class=\"vce-post-description-link\" aria-label=\"Brand development: \u2018Little horticulturist\u2019\"><\/a><div class=\"vce-post-description--background-wrapper-box\">\n    <div class=\"vce-post-description--background-wrapper\">\n        <div class=\"vce-post-description--background\" style=\"background-image: url(https:\/\/floramedia.de\/wp-content\/uploads\/2021\/08\/GARTENFORSCHER_Beitragsbild_edit.jpg);\"><\/div>\n    <\/div>\n<\/div>\n<div class=\"vce-post-description--content vce-post-description-content--has-title vce-post-description-content--has-excerpt\">\n    <div class=\"vce-post-description--title\">\n    <h3>\n        <a href=\"https:\/\/floramedia.de\/en\/project\/brand-development-little-horticulturist\/\">Brand development: \u2018Little horticulturist\u2019<\/a>\n    <\/h3>\n<\/div>\n    <div class=\"vce-post-description--excerpt\"><p>Colorful, playful, and child-friendly with matching typography, the brand captures children&#8217;s attention.<\/p>\n<\/div>\n<\/div>\n<\/div><\/article><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>From a large catalog to seven brochures, all bundled in a modernly designed folder.<\/p>\n","protected":false},"featured_media":4822,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project_cat":[78,79],"proj_tag":[],"proj_options":[22],"class_list":["post-6847","project","type-project","status-publish","has-post-thumbnail","hentry","project_cat-catalog","project_cat-design-2","proj_options-show-on-home","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with 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