Bio for everyone by Jan Will

Our client, Jan Will Gartenbau, produces its plants in accordance with Naturland guidelines. After developing various labels for his organic plants, we received a particularly interesting assignment: to design a neutral label that could be used for all plants while also presenting the horticultural business.

As a result, we created a label that stands out from similar products on the retail market thanks to the trusted name of Jan Will Gartenbau, while simultaneously conveying the values of Naturland. This has allowed Jan Will to capture the attention of end customers who value knowing the origin of the plants, not just the characteristics of the plants themselves.