Catalogues and magazines
Catalogues are yesterday's news? By no means! Catalogues and magazines are still among the most important marketing tools that companies can use, even if their use has changed in the meantime. Whereas in the past it was primarily about finding and ordering products, today the catalogue is the ideal means of presenting the company's image and the high quality of its products to potential customers. Hardly any other marketing tool offers such a positive haptic and visual experience that makes the products tangible, remains in the memory and thus attracts the attention of valuable target groups.
Product variants
Not all catalogues are the same: Depending on the area and product, different requirements must be met in order to optimally address the target group. For example, if the buyer of woody plants needs information on cultivation, the focus for ornamental plants should be more on their characteristics. We specialize in the green sector and therefore know exactly what is important when communicating with your customers — that is our profession.
XS catalogue
We now make catalogue creation as easy as can be: with our XS catalogue construction kit. Particularly attractive for small projects and print runs.
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Product catalogue for fruit & vegetables
The image selection plays a decisive role in ensuring that the many different varieties of a species are shown to their best advantage. Variety details should be well structured and clearly presented.
Product catalogue for indoor plants
Here the plant itself is in the spotlight with growth, flower size and number of flowers. Close-ups of the flowers for more details and the right image material for home-grown varieties are essential.
Product catalogue for seeds
In addition to qualitative information about the seed itself and the packaging, images of the grown plant are particularly important. Of course, sales promotions can also be ideally advertised here.
Catalogue for end consumers
Consumers buy less a specific product and more the idea of a beautiful balcony or garden: even if the product details are important, end customers want to be inspired rather than informed. This is why an emotional appeal through good stories and lifestyle images is crucial.
Magazine
Whether for B2B or B2C, the magazine gives you the opportunity to position your company or your products emotionally through targeted editorial content and increase customers' willingness to buy.
Do you also want to unlock the full potential of your product catalogue in the future?
The catalogue - tangible, emotional, individual
A well-designed catalogue appeals to the emotions of the customer and is therefore the ideal instrument for conveying the image of the company or a product correctly. An attractive layout, strong photography, meaningful text and excellent production (feel, processing and finishing) make an appealing catalogue. Whereas in the past it was primarily the products that were listed and presented, today the trend is increasingly moving towards the ‘magalogue’, a fusion of the advantages of a catalogue and a magazine. Capitalise on the emotional strength of editorial content and let your company and your products benefit from it to increase readers' willingness to buy.
Catalogue projects
Cooperation with Floramedia
Our experts will advise you and work with you to plan your catalogue tailored to your product range: the scope, presentation and required input are adapted precisely.
We provide recommendations on materials, processing and production and support you in sustainable production on request.
Together with you, we develop a customised layout in which you recognise yourself 100% in the ‘look & feel’. We support you in all measures from the first sample page to the catalogue hot off the press.
You can provide your own image and text material or leave this task to our team of content specialists - according to your wishes and budget.
Our experienced project managers will manage your project according to seasonal requirements and your desired delivery date.
Why should you choose Floramedia?
- As a full-service company, we stand for an all-round carefree package: from the initial concept to the creation of the content to the finished product, we are there for you.
- Expert advice on materials, production techniques and finishes is just as much a matter of course for us as production management. Leave the work on your catalogue to us and concentrate on your core competencies.
- In addition to producing the classic print catalogue, we are also happy to create an online catalogue for you so that you can integrate your catalogue into all digital media.
- Even an XXL catalogue with large amounts of data or several language variants can be implemented quickly, easily and, above all, cost-effectively thanks to our database system.
