Hazera - Catalogue completely different
Hazera, a globally active provider in the seed industry and a partner for vegetable farming businesses, is particularly known for its expertise and commitment. Here, varieties and seeds for a wide range of vegetable crops are developed, bred, and produced with the mission of fostering mutual growth for both crops and people.
Catalogues rethought
In 2020, Hazera decided to take a completely new approach to their catalog, collaborating with our Floramedia team. Instead of a large catalog as traditionally seen, the product content was divided into seven categories, each of which is now presented in its own brochure. These brochures can be easily inserted into a specially designed binder with unique rings, allowing for flexible and customizable combinations. As a result, Hazera is now able to provide customers with only the categories that are truly relevant to them. Furthermore, if there are any changes in the product range, only individual brochures need to be reprinted, rather than the entire catalog.
New Catalog, New Appearance
Since the old catalogs were square-shaped and the new brochures are in DIN A4 format, the structure of the individual pages had to be adjusted. Together with the Hazera team, a new concept was developed that built upon the layout of the old catalog, the new product brochure, and of course, the corporate design. The result is a harmonious combination of large images and numerous technical details, which are structured in tables for easy comprehension by B2B customers. This makes the visual presentation clear, informative, and still not overloaded. The modernly designed binder is a real eye-catcher on any desk or shelf – we are completely convinced by the before-and-after result. Great projects like this one show once again how diverse catalogs can be.
