Design Concept for HGC® by Heuger

Heuger Gartenbaubetriebe

The established brand Helleborus Gold Collection by Heuger relied on Floramedia's comprehensive service for the redesign of point-of-sale advertising materials.

Emotional and high-quality overall concept

The design focused primarily on emotionally engaging and appealing to the end consumer through the use of ambient images. These also emphasize the distinctive high quality of the brand. As a result, a high level of brand recognition was achieved at the POS, as the design, when applied across all advertising materials, creates a harmonious overall image that catches the customer's eye.