Content
The information on plant labels, in catalogues or on websites plays a key role in guiding and supporting consumers in their purchasing decisions. Floramedia attaches great importance to providing customised content that is not only informative, but also specifically targets the customer's interest in order to increase sales success.
Content is king
Floramedia is characterised by its expertise when it comes to creating carefully conceived and scientifically sound texts. Our focus is on developing customised botanical content across various media platforms to maximise the value of your product offerings.
We place particular emphasis on:
Botanical text and images: Creating content that specifically focuses on your products.
Clear branding: Developing thoughtful and precise communications that effectively represent your brand image.
Customised content for target groups and media: The creation of content that is specifically tailored to different target groups and different media platforms.
We are happy to advise you on botanical content
The right content on various advertising materials such as labels, catalogues or websites plays a key role in the purchasing decisions of different consumer groups in the B2B and B2C sectors.
With our customised content:
- Share expertise and practical tips with your customers.
- Increase the added value of your product range.
- Boost your product sales.
- Increase your brand presence and expertise.
- Stand out clearly from your competitors.
Example: Label front and back
The content for plant labels includes the information that can be found on the labels themselves. This can vary depending on the plant species, but generally includes:
Front side:
Plant specifications: Botanical name, plant species, size, water and light requirements.
Care instructions: Watering instructions, light and soil requirements, recommended temperature ranges.
Back side:
Instructions for use: tips on placement in the garden or indoors, possible uses of the plant.
Warnings or special instructions: If the plant is poisonous or requires special care.
The objective is to provide the buyer with relevant and useful information in order to provide them with the appropriate plant understanding and knowledge to properly care for the plant.
Cooperation with Floramedia
Discussion of your content needs based on your marketing and business objectives.
Creation of customised botanical content that meets your requirements.
Review and integration of this content into your communication platforms.
We develop the right content for your product
These are our areas of expertise
As soon as the format of the advertising material has been finalised, we focus on the content. We achieve this with our comprehensive industry knowledge and a deep understanding of the target group. Our expertise extends to the following areas:
Plant label: Plant label content provides essential information about a plant, such as species, care instructions and growing conditions.
BC/POS: ‘POS content’ is information or advertising material that is presented at the point of sale to appeal to customers and influence their purchase decision.
Flyers/brochures/catalogues: Information such as product descriptions, images and prices presented in a flyer, brochure or catalogue to give customers an overview of the product range.
Websites: ‘Website content’ is all information and elements, such as text, images and multimedia, that are presented on a website to inform and engage visitors.
