Studio Photography
Photography is essential for plant marketing. A good image of your product really pays off. In general, plants do not look their best all year. They may not be in bloom, or they may be sold as bulbs – then there really isn’t anything to see. Photos are the ideal way to bring your assortment to life, inform customers and, of course, inspire them to put your products in their gardens.
At Floramedia, we specialise in plant and flower photography. We know the tricks of the trade to get the lighting, colours, and composition just right and true to the cultivar in question. Our customers appreciate what we do. We currently photograph 11,000 to 13,000 plants each year at our custom built greenhouse studio!
Pictures awaken emotions
In our photo studio with its own adjoining nursery, we put your plant in the right light. Our team consists of four professional photographers, stylists and a gardener who are fully committed to photographing plants. We create professional product and detail photos as well as lifestyle and moving images every day in our daylight and dark studio.
Increase the visual appeal of your product with professional images from Floramedia:
- Give your online shop or website a professional appearance
- Develop the visibility and attractiveness of your products
- Increase impulse purchases
- Have modern images created to suit your communication and target group
- Put your plants in experienced hands
Do you need unique images for your marketing communication?
Daylight studio
Our daylight studio is located in a real greenhouse and provides a natural environment for your plants. Whether it's a garden setting, a plant in a pot on a terrace, a special close-up or a mood picture, our daylight studio delivers the desired result.
Artificial light studio
In our artificial light studio, we can illuminate your plant or product in a controlled manner using our extensive range of flash units. In addition to free-standing product photos, we can also photograph houseplants in a living room setting and create atmospheric images with special styling.
On location
We also carry out photo shoots in special locations. We specialise in creating the style and mood you need to make your product stand out. We can also work in specific indoor and outdoor locations with mobile equipment.
Cooperation with Floramedia
Kick-off: The start of a project takes place after we have carefully defined the specific requirements in a thorough briefing. With these clear specifications, we can now officially start implementing the project.
Concept phase: Together with you, we determine the concept and direction of the shoot based on a mood board. Our photo studio in Boskoop has a daylight and dark studio to simulate a variety of settings and situations.
Photo shoot: The photo shoot is led by an expert team of professional photographers and stylists. These experts work together to realise a creative vision in a high-quality and professional manner.
Preselection: After the photo shoot, we will send you an initial selection of the results in uncropped form and low resolution. You have the opportunity to choose your favourite shots from this selection.
Photo editing: The selected photos are carefully edited to ensure high-quality images for printing or publication. Exposure, colours and contrast are optimised for an appealing product presentation.
We create expressive photos of your plants
Our techniques
Close ups
Pictures that allow a close and detailed view of a subject in order to emphasise fine details and structures.
Lifestyle
Pictures that inspire. With lifestyle photography, you can connect directly with the customer's world.
In Situ
Photographing plants as they present themselves in the real environment, without significant staging or alteration.
Video
Create moving images to visualise information, stories or products. Get your message across.
Your advantages
- Present your product in the best light all year round.
- Inspire consumers with appealing images.
- Versatile styles to suit every brand.
- Compelling lifestyle, garden and plant options.
- Utilise state-of-the-art studio facilities.
- Using specialised techniques such as time-lapse and video.
- Providing professional, high quality photos.
- Experienced photographers specialising in plants.
- Available cultivation and storage facilities for plants directly in the in-house studio.
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