Brand development: ‘Little horticulturist’
Client
Lehmann Baumschulen oHG
The Project
The goal of Baumschule Lehmann is to spark children's interest in gardening in a playful way. For the brand "Little horticulturist," Floramedia was tasked with designing a logo and developing a target group-appropriate design concept.
How to Engage the Youngest Members of the Target Audience
Colorful, playful, and child-friendly with appropriate typography, the brand captures the attention of children. A connection to the product is quickly established, making it memorable for both young and old. In addition, important information for parents, such as a vitamin chart, is also provided. Engaging imagery for the brand concept is sourced from the Floramedia Picture Library. The target group-appropriate design is reflected across various marketing materials, including labels, garden cards, pots, banners, and even the website.
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