Corporate Design for the Friderich Nursery
The Friderich Nursery wanted a modern corporate design that communicates the company's values and offers high recognition. As a "plant manufactory," the focus is particularly on values such as passion, quality, and regionality, which emphasize the artisanal character of the family-owned nursery.
The Values in the Design
This very theme was reflected in the graphic concept, which is characterized by an earthy brown tone, emotional imagery, and a classic-modern font. The modern, distinctive, and unmistakable design perfectly captures the essence of the Friderich Nursery.
Conclusion of the Collaboration
The success of the new design is confirmed by owner Klaus Friderich in the TASPO GartenMarkt issue No. 10/2017: "The new appearance boosts our confidence and confirms that, as a small business in the regional comparison, we can compete with the big players."
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