‘Growing’ labels for Roßkamp

Baumschule Roßkamp

September 2022

Our client, Baumschule Roßkamp GmbH & Co. KG, is a well-regarded plant nursery located in the renowned tree-growing region of Oldenburg, Lower Saxony. Across 14 hectares, they cultivate exclusively container-grown plants, maintaining consistent, high-quality standards.

Roßkamp Baumschule offers a wide variety of plant species, making it possible to stock gardens year-round. True to their motto, "Quality flows in our veins," this commitment is reflected in our label design, where a leaf vein pattern symbolizes their dedication to quality.

We developed an innovative, eco-friendly label concept for Roßkamp, crafted from 100% recycled materials. This new label offers flexibility for different uses:

• As a hang tag without a rubber band, reducing waste;
• As a multifunctional label that "grows" with the plant, serving as either a plug-in click label or a hanging label, depending on the plant's growth stage;
• As a flip label that provides additional information, such as care tips.
• This solution supports both the environment and Roßkamp's high standards, creating an adaptable, sustainable label for their plants.