Marketing concept
In a saturated market with intense competitive pressure, it is crucial to offer more than just a good product. An outstanding and trustworthy (product) brand plays a central role in achieving the necessary differentiation and creating added value. Your brand is not just a symbol, but a promise to your customers — a promise of quality and reliability. Let's work together to strengthen your brand and take your business to a higher level. Because in a world of abundance, it is the strong brand that stands out from the crowd and ensures sustainable success.
Marketing concepts with extra value
A unique plant label or distinctive packaging design makes a significant contribution to attracting the attention of consumers at the point of sale. In order to anchor your company or your products and services in the minds of consumers in the long term, we recommend implementing these measures in the form of a holistic approach. A well thought-out concept should reflect your corporate values.
The result of this approach not only leads to an eye-catching placement on the sales floor, but also to a sustainably successful sales result. Floramedia is at your side and supports you not only in the development of unique labels and packaging designs, but also in strategic issues relating to brand identity and positioning. We design the entire brand communication to ensure that your brand is not only seen, but also understood and appreciated.
Would you like a unique marketing concept for your product?
How we can support you
Our comprehensive consulting begins with an internal and external analysis to develop an in-depth understanding of your company:
Internal analysis:
Your company: Structure, resources and processes
Your history: development and milestones
Your DNA: Values, culture and identity
Your products: Portfolio and quality
Your goals: Short and long-term corporate goals
External analysis:
Market research: trends, opportunities and risks
Competitor analysis: strengths and weaknesses compared to the competition
Consumer research: needs and preferences of your target group
Based on this, we define and design your brand identity:
Marketing positioning: Clarity about your place in the market
Branding: Development of a memorable brand name
Logo and visual identity: creation of a distinctive image
We also develop a customized communication and content strategy that optimally represents your company and appeals to the desired target group. Our support during implementation ensures a smooth transition from strategic planning to the concrete realization of your new brand strategy.
Components of a concept
Logo development
Logo development is the process of designing a visual symbol that represents the identity and values of a brand.
Corporate Design
Corporate design comprises the uniform visual design of a company, including logo, colours, fonts and design guidelines.
Communication concept
A communication concept is a strategic plan for the targeted transmission of information in order to achieve defined goals.
Advertising design
Advertising design refers to the creative development of visual elements in advertising materials to convey an effective message.
Marketing is the art of attracting customers and retaining them in the long term, which has a decisive influence on the success of a company. Modern marketing represents a well thought-out orientation of the company towards the needs of its target customers.
The main task is to develop and successfully implement a marketing concept that is customised to the target group. This approach enables efficient customer acquisition and retention, minimises wastage and thus directly influences sales and business success. A strategic marketing approach makes a significant contribution to gaining the trust of customers, strengthening the market position and promoting sustainable growth.
Cooperation with Floramedia
The ultimate goal is to achieve success, i.e. sales, more quickly through an efficient marketing concept.
It is essential to clearly define the target group (B2C or B2B) and the specific needs.
Market research, including competitor analysis, enables new business opportunities to be recognised and exploited at an early stage.
After determining the target group and analysing the market, measurable marketing objectives are defined in accordance with the company's goals.
The corporate and marketing strategies are closely linked, and equating them is crucial for market positioning.
Creation of the marketing concept: Efficient marketing mix with budget-conscious weighting of instruments.
Would you like to convince your customers with a strong marketing concept?
Why should you choose Floramedia?
In the field of marketing, the marketing concept plays a decisive role that goes far beyond simply publishing content. Our aim is to provide targeted and strategically relevant content that offers real added value for your target group.
Our focus is on gaining the interest and trust of your target group and offering them relevant benefits, which in turn enables you to acquire new customers. Floramedia offers a comprehensive package of marketing services. From concept to implementation, we take care of every step.
Our experienced marketing specialists work closely with you to develop a customised strategy that meets your specific requirements and objectives. Together we will strengthen your product and open up new segments within your target group.
Let us take your brand to the next level with an effective marketing concept. We will ensure that your target group is addressed with the right content, at the right time, on the right platforms.
Ultimately, creating a concept is about understanding the needs of your target group and convincing them with suitable formats. With Floramedia, you have a strong partner at your side to help you achieve your marketing goals.
