POS advertising material
POS advertising materials are marketing solutions at the point of sale. They play a crucial role in boosting sales and highlighting products. In an era where it’s becoming increasingly difficult to find sales staff on the floor, POS materials act as ‘silent salespeople,’ encouraging customers to make purchases. Targeted messaging and personalized offers help improve customer loyalty. Attractive displays, interactive elements, and compelling advertising messages enhance customer satisfaction and drive success at the point of sale.
Product variants
Through targeted advertising, appealing presentation and attractive offers, you can attract the attention of your customers, arouse interest and ultimately increase sales. It is important to consider that the choice of advertising materials depends on the target audience, budget, and brand identity. We recommend using a combination of different advertising media to create a versatile and effective marketing strategy at the POS.
CC Trolley
An attractive presentation with a topper, triangular poster, and fascia grabs attention and has a strong long-distance impact. The panels at the front of the CC trolley also help customers differentiate between product ranges. The various components are easy to attach and highly effective in promoting the products.
Display
A well-designed product display is an effective way to showcase products prominently and attractively, encouraging customers to make a purchase. It can also be set up flexibly at the POS, allowing you to quickly adapt to seasonal changes.
Pallet Surround
A specially designed structure with pallets can be set up quickly and flexibly. A well-crafted pallet surround draws attention to the product and creates a positive impression, increasing the likelihood of a purchase.
Posters
A poster on the sales floor reinforces the brand image, sparks interest, and provides valuable information, all of which can ultimately boost sales and drive success on the sales floor.
Display stands
With display stands, you can arouse curiosity and present your products effectively. Well-positioned display stands also strengthen the brand image and encourage impulse purchases. They are an important tool for boosting in-store sales.
Table covers
Table screens help to structure the sales area, strengthen the brand image, provide important information and increase the attractiveness of the sales area. They help to improve the shopping experience and promote sales in the garden centre.
Ceiling hanger
Ceiling hangers draw attention, guide customer flow, and structure the sales area while creating a unique atmosphere. They enhance the shopping experience by providing visual orientation and making the space more engaging for customers.
Bed cards
The bed card is the medium for your sales area and ideally complements the plant label. It helps customers find their way around and guides them through the range.
Inspire your customers with attractive advertising materials
Why POS advertising media?
The right marketing on your sales floor captures customers' attention and provides an opportunity to boost brand awareness. It also helps create a positive customer experience at the POS, fostering long-term loyalty and encouraging repeat purchases.
Cooperation with Floramedia
Our experts will advise you and make recommendations for the optimum POS solution for your company so that you end up with the best result at the best price.
We provide recommendations on materials, processing, and production, all while considering the needs of your target audience.
We work with you to develop a customised layout that reflects your brand exactly. It contains all relevant product information and a ‘look & feel’ in which you recognise yourself 100 %.
You can provide your own image and text materials, or leave this task to our team of content specialists – according to your preferences and budget.
Our experienced project managers guide your project according to seasonal requirements and your desired delivery date.
Why choose Floramedia?
At Floramedia, we bring extensive expertise and years of experience in point-of-sale marketing. We focus on creative approaches and innovative ideas to optimize the point of sale. Our fresh concepts and unique advertising materials help differentiate your brand from the competition. We develop marketing strategies tailored to your specific target audience, addressing the needs and preferences of your customers effectively. Floramedia’s mission is to provide a comprehensive range of point-of-sale marketing services. From concept and design to the production of advertising materials, we offer a complete, all-in-one service for our clients.
