"Back to the roots" for Wasserpflanzen Baumann

Wasserpflanzen Baumann

September 2023

Our client, Wasserpflanzen Baumann, specializes not only in water plants but also in oxygen-producing plants. We had the pleasure of designing a fascinating series of labels for various ferns. The layout was meant to be fun, friendly, and appealing to children.

Since ferns are among the first plants on Earth, the series was conceptualized under the slogan "Back to the roots." The label design reflects this concept.

We developed a design featuring an illustrated dinosaur with a "volcano" in the background, showcasing the real image of a fern. The entire label has a child-oriented layout with a paleontological touch. On the back, we replaced the usual pictograms with "dino" pictograms to make the plants more interesting and better engage the target audience.