Perennials for People and Nature
Plants are not only beautiful and useful, but also a valuable part of our ecosystem
Plants are wonders of nature: they look beautiful, emit wonderful fragrances, possess healing properties, and serve as a food source for important insects within our ecosystem. Plants like perennials often form the heart of a vibrant garden.
Due to their great importance to us and to environmental health, responsible production is essential. Through more sustainable practices, people can give back to nature and make a positive impact.
This is exactly the mission embraced by Master Stauden in Holm. Here, perennials are produced naturally, durably, and sustainably, with regional cultivation, short transport routes, and climate-adapted plants.
For the redesign and new product line, Master Stauden relied on Floramedia’s expertise, knowledge, and passion.
Moodboard – First ieas for the concept
Basic layout
Final layout
Perennials for People and Nature – A Unique Overall Concept
The commitment to sustainability should be given a platform through a unique marketing and design concept, which led to the creation of "Perennials for People and Nature." An initial briefing identified key aspects important to the client, such as a natural and fresh look that further emphasizes the connection between people and plants, as well as the adaptability of the design for other series and media to cater to different thematic focuses.
The new design is characterized by its bold, fresh colors set against a natural background. Accent elements shaping the product image reflect the overall concept seamlessly.
"Perennials for People and Nature" was developed as a graphic and illustrative composition of elements, creating a concept that conveys its unique, individual character and can be easily expanded. The fresh look captures attention at the point of sale (POS) and raises awareness for ecological action.
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